EnfoDesk Analysys Think Tank recently released the "China's Used Car E-Commerce Development Research Report 2015." The report stated that in 2014, China's used car e-commerce trade volume was 605,200, and the transaction amount reached 34.03 billion yuan; the market size reached 1.66 billion yuan. It is expected that the market size in 2017 will be close to 20 billion yuan. Judging from the development trend of the industry, it will focus on the four aspects of market space, enterprise competitiveness, model and traditional vendor intervention.
The EnfoDesk Analysys think tank thinks that the used car e-commerce is currently at a high-speed development. Both capitalists, entrepreneurs, internet companies, and traditional manufacturers have shown a 12-point enthusiasm for this field, although the industry has great prospects. It has become the consensus of everyone, but only the accurate judgment of future trends can grasp the true pulse of development and become the final winner. We believe that the development trend of second-hand car electricity suppliers can be understood from the following four aspects:
Market space
EnfoDesk Analyst thinks that by 2020, the number of used car transactions in the country will exceed 20 million, and the transaction amount will exceed RMB 1 trillion. The basis of this judgment is mainly based on the following five points:
(1) From the perspective of the average age of new domestic cars (more than 6 years), it has already entered the phase of transfer; (2) The acceleration of the urbanization process will boost the demand for third- and fourth-tier urban residents for used cars; ( 3) With brand influence, the appearance of a professional and authoritative second-hand car trading platform provides a more efficient and convenient channel for the circulation of used cars, thereby promoting the prosperity of used car transactions; (4) Improvement of related used car codes and standards , making the used car industry in China gradually mature; (5) The consumption habits of the younger generation, especially the 90s and the 00s, will change for cars. They will pay more attention to the lifestyle after the car rather than the car itself, so this generation The buying habits of people buying used cars will become mainstream. Therefore, EnfoDesk Analysys think tank analysis believes that, according to the above forecast for trading volume, by 2020, the market income of second-hand car circulation channels will exceed 70 billion yuan, leading second-hand car trading platform will benefit greatly, at the same time through second-hand car transactions There will be more business opportunities in the post-market turbulence market.
2. Corporate competitiveness
The EnfoDesk Analysys think tank study believes that it is undeniable that the market space for used cars is huge, and that the competition for capital entry has also increased the entrepreneurial opportunities in the used car field. However, the enterprises that can finally win must have the core competitive advantages. It is only a matter of time before companies that have not really settled have been eliminated. We believe that in view of the current industrial environment, the opportunity for the second-hand car e-commerce companies with the following competitive advantages to win in the future may be even greater:
   (1) Used car certification standards and brands
On June 1, 2014, the first national standard of China's automobile circulation industry, the Technical Specification for the Assessment and Assessment of Used Vehicles, was formally implemented. This signified that in the past, the information on the used car market was not transparent, operations were not standardized, and standards were missing. Change. The implementation of this standard is of great significance for the information of transparent second-hand cars, the protection of consumers' rights and interests, and the construction of a credit system. In order to promote the landing of this national standard, the China Automobile Dealers Association and the national second-hand car industry jointly established the brand of good faith in the used-car circulation industry on May 30th, with the aim of creating a level of consumer confidence in the entire used-car industry. Used car brand. The appraisal and appraisal of the second-hand car is a very important link in the business process. The “line†certification is to solve the shortcoming between the consumer and the car dealer in the transaction process of the used car. EnfoDesk thinks that as an authoritative trade association, the “travel†certification created by the China Automobile Dealership Association represents the trend of the development of the used car market in the future. The persistent problem that has hindered the development of the used car industry is the problem of vehicle condition certification that will gradually be solved. . For the used car e-commerce platform, in addition to the car source, online trading platform and offline service resources, the more important core competitiveness lies in the establishment of an authoritative and standardized second-hand car certification brand. This branding can reflect the platform’s Reliability and professionalism to build an effective competitive barrier.
(2) Online auction of used cars
From the perspective of development trends, the auction model of second-hand cars is undergoing changes due to the improvement of the standardization level. From the first stage of national auctions, it is gradually developing to the third stage represented by car-ease. The third stage represents the 100% online use of the used car auction process. Only relying on standardized inspection reports can guarantee the quality of used cars, thereby realizing rapid transaction across regions. Although current major cities have introduced restricted policies for used cars, which has hindered the cross-regional circulation of used cars to a certain extent, the rapid cross-regional circulation of used cars across the country is an inevitable trend from the perspective of future development. As an indispensable auction platform in the circulation of used cars, this important task will be fulfilled and the effective connection between C and B will be completed. EnfoDesk thinks easily that the auction is an indispensable link in the circulation of used cars and is an effective means to centralize decentralized vehicles. The development of auction-type used car e-commerce platforms will also mature earlier than other types of platforms. period.
(3) Cross-regional circulation of used cars
From the perspective of the development of the overall used car e-commerce business, information service e-commerce cannot solve the problems in actual transactions. ToC transaction service e-commerce will continue to focus on regional business in the short term, while ToB transaction service e-commerce will be able to Full realization of the online use of used car transactions (car dealers do not need to look at cars, rely on standardized test reports and e-commerce platform credits will be able to achieve transactions), can quickly cover the entire country, thus breaking the original Physical limitations will completely match the supply and demand of used cars, and at the same time, the physical circulation of used cars will be completed through a complete logistics system.
At present, the domestic used car market, whether it is car sources or car dealers, is extremely fragmented. The cross-regional circulation chain of used cars is long and inefficient, and the cost remains high.
The ToB intersection trading platform enables transactions of used cars to break the limits of space and space, and can become the trading hub between car sources and car dealers, supplemented by sophisticated testing, delivery and logistics services to complete the physical circulation of used cars. The EnfoDesk Analysys think tank thinks that the second-hand car e-commerce platform that can truly realize the efficient inter-regional use of used cars will have core competitiveness. From now on, the ToB-type platform has more advantages.
3. Mode
   In the past two years, the model of second-hand car e-commerce emerged in an endless stream: B2B and C2B models represented by Che Yipai, Youxinpai, Che Xiangpai, Kaixin, and so on. The C2C model, B2C model represented by Car King and Ao Kangda, and various subdivision types under each model (consignment model, home service model, platform model, self-operating model, etc.).
For China's used car industry, different models have their existing value. Although the B2B and C2B models can quickly expand and integrate the market in the short term, the C2C model can minimize the used vehicle circulation chain to achieve Value maximization; Consignment model can provide users with a good place for vehicle storage and a good car look, but on-site service has a lighter model and more rapid expansion; self-operating model can effectively guarantee the quality of car sources. However, the platform model has lower input costs and less risk.
The EnfoDesk Analysys think tank has been researched and found that, although the B2B platform is developing at a faster speed from now, all types of second-hand car e-commerce models will develop in the future. No one model is the optimal model. The key lies in using this. The model serves good customers at both ends of the transaction, improves the efficiency of used car circulation, and provides users with comprehensive and focused transaction services.
4. Traditional manufacturer intervention
Although vehicle manufacturers and distributor groups have carried out used car business in the past few years, they have never achieved high income. According to the statistics of the EnfoDesk Analysys think tank, in 2013, the sales of second-hand cars in the various business groups of the China Dealer Group accounted for less than 3%. The reasons for this status quo are, first and foremost, that the main sources of income for the dealer group are still new-vehicle sales and after-sales services, and that the second-hand car business does not pay enough attention; secondly, when the domestic used car market has not yet reached a real outbreak, the market conditions It is also confusing.
The OEMs also have some brand certifications for used cars (such as BMW's pre-owned used cars), but they have always been in an embarrassing position. Since 2014, vehicle manufacturers and dealer groups have been making frequent efforts in second-hand car e-commerce. In April, a large group of companies invented the second-hand car joint venture with Easy Auto and Youxin Pai. In August, Ali announced that it would cooperate with Guanghui Auto to operate second-hand vehicles. Car trading platform, in October, SAIC's automotive e-commerce platform Chexiang.com launched a used car auction platform - car enjoy photography.
For vehicle manufacturers and distributors, as the domestic used car market enters a rapid development stage, the used car business will become a very important revenue growth point for them in the future. At the same time, used car sales will also promote and drive new car business, so this The establishment of e-commerce platforms by the two types of enterprises is just able to take advantage of current development opportunities to advance the development of used car businesses.
The EnfoDesk Analysys think tank has studied and concluded that in 2014, the huge, Guanghui, and SAIC to enter second-hand car e-commerce is just a beginning, and vehicle manufacturers and distributor groups will build used cars in cooperation or self-built ways in the next few years. The business platform, using its offline resource advantages for rapid expansion and layout, the used car O2O model will no longer be exclusive to Internet companies.
The EnfoDesk Analysys think tank thinks that the used car e-commerce is currently at a high-speed development. Both capitalists, entrepreneurs, internet companies, and traditional manufacturers have shown a 12-point enthusiasm for this field, although the industry has great prospects. It has become the consensus of everyone, but only the accurate judgment of future trends can grasp the true pulse of development and become the final winner. We believe that the development trend of second-hand car electricity suppliers can be understood from the following four aspects:
Market space
EnfoDesk Analyst thinks that by 2020, the number of used car transactions in the country will exceed 20 million, and the transaction amount will exceed RMB 1 trillion. The basis of this judgment is mainly based on the following five points:
(1) From the perspective of the average age of new domestic cars (more than 6 years), it has already entered the phase of transfer; (2) The acceleration of the urbanization process will boost the demand for third- and fourth-tier urban residents for used cars; ( 3) With brand influence, the appearance of a professional and authoritative second-hand car trading platform provides a more efficient and convenient channel for the circulation of used cars, thereby promoting the prosperity of used car transactions; (4) Improvement of related used car codes and standards , making the used car industry in China gradually mature; (5) The consumption habits of the younger generation, especially the 90s and the 00s, will change for cars. They will pay more attention to the lifestyle after the car rather than the car itself, so this generation The buying habits of people buying used cars will become mainstream. Therefore, EnfoDesk Analysys think tank analysis believes that, according to the above forecast for trading volume, by 2020, the market income of second-hand car circulation channels will exceed 70 billion yuan, leading second-hand car trading platform will benefit greatly, at the same time through second-hand car transactions There will be more business opportunities in the post-market turbulence market.
2. Corporate competitiveness
The EnfoDesk Analysys think tank study believes that it is undeniable that the market space for used cars is huge, and that the competition for capital entry has also increased the entrepreneurial opportunities in the used car field. However, the enterprises that can finally win must have the core competitive advantages. It is only a matter of time before companies that have not really settled have been eliminated. We believe that in view of the current industrial environment, the opportunity for the second-hand car e-commerce companies with the following competitive advantages to win in the future may be even greater:
   (1) Used car certification standards and brands
On June 1, 2014, the first national standard of China's automobile circulation industry, the Technical Specification for the Assessment and Assessment of Used Vehicles, was formally implemented. This signified that in the past, the information on the used car market was not transparent, operations were not standardized, and standards were missing. Change. The implementation of this standard is of great significance for the information of transparent second-hand cars, the protection of consumers' rights and interests, and the construction of a credit system. In order to promote the landing of this national standard, the China Automobile Dealers Association and the national second-hand car industry jointly established the brand of good faith in the used-car circulation industry on May 30th, with the aim of creating a level of consumer confidence in the entire used-car industry. Used car brand. The appraisal and appraisal of the second-hand car is a very important link in the business process. The “line†certification is to solve the shortcoming between the consumer and the car dealer in the transaction process of the used car. EnfoDesk thinks that as an authoritative trade association, the “travel†certification created by the China Automobile Dealership Association represents the trend of the development of the used car market in the future. The persistent problem that has hindered the development of the used car industry is the problem of vehicle condition certification that will gradually be solved. . For the used car e-commerce platform, in addition to the car source, online trading platform and offline service resources, the more important core competitiveness lies in the establishment of an authoritative and standardized second-hand car certification brand. This branding can reflect the platform’s Reliability and professionalism to build an effective competitive barrier.
(2) Online auction of used cars
From the perspective of development trends, the auction model of second-hand cars is undergoing changes due to the improvement of the standardization level. From the first stage of national auctions, it is gradually developing to the third stage represented by car-ease. The third stage represents the 100% online use of the used car auction process. Only relying on standardized inspection reports can guarantee the quality of used cars, thereby realizing rapid transaction across regions. Although current major cities have introduced restricted policies for used cars, which has hindered the cross-regional circulation of used cars to a certain extent, the rapid cross-regional circulation of used cars across the country is an inevitable trend from the perspective of future development. As an indispensable auction platform in the circulation of used cars, this important task will be fulfilled and the effective connection between C and B will be completed. EnfoDesk thinks easily that the auction is an indispensable link in the circulation of used cars and is an effective means to centralize decentralized vehicles. The development of auction-type used car e-commerce platforms will also mature earlier than other types of platforms. period.
(3) Cross-regional circulation of used cars
From the perspective of the development of the overall used car e-commerce business, information service e-commerce cannot solve the problems in actual transactions. ToC transaction service e-commerce will continue to focus on regional business in the short term, while ToB transaction service e-commerce will be able to Full realization of the online use of used car transactions (car dealers do not need to look at cars, rely on standardized test reports and e-commerce platform credits will be able to achieve transactions), can quickly cover the entire country, thus breaking the original Physical limitations will completely match the supply and demand of used cars, and at the same time, the physical circulation of used cars will be completed through a complete logistics system.
At present, the domestic used car market, whether it is car sources or car dealers, is extremely fragmented. The cross-regional circulation chain of used cars is long and inefficient, and the cost remains high.
The ToB intersection trading platform enables transactions of used cars to break the limits of space and space, and can become the trading hub between car sources and car dealers, supplemented by sophisticated testing, delivery and logistics services to complete the physical circulation of used cars. The EnfoDesk Analysys think tank thinks that the second-hand car e-commerce platform that can truly realize the efficient inter-regional use of used cars will have core competitiveness. From now on, the ToB-type platform has more advantages.
3. Mode
For China's used car industry, different models have their existing value. Although the B2B and C2B models can quickly expand and integrate the market in the short term, the C2C model can minimize the used vehicle circulation chain to achieve Value maximization; Consignment model can provide users with a good place for vehicle storage and a good car look, but on-site service has a lighter model and more rapid expansion; self-operating model can effectively guarantee the quality of car sources. However, the platform model has lower input costs and less risk.
The EnfoDesk Analysys think tank has been researched and found that, although the B2B platform is developing at a faster speed from now, all types of second-hand car e-commerce models will develop in the future. No one model is the optimal model. The key lies in using this. The model serves good customers at both ends of the transaction, improves the efficiency of used car circulation, and provides users with comprehensive and focused transaction services.
4. Traditional manufacturer intervention
Although vehicle manufacturers and distributor groups have carried out used car business in the past few years, they have never achieved high income. According to the statistics of the EnfoDesk Analysys think tank, in 2013, the sales of second-hand cars in the various business groups of the China Dealer Group accounted for less than 3%. The reasons for this status quo are, first and foremost, that the main sources of income for the dealer group are still new-vehicle sales and after-sales services, and that the second-hand car business does not pay enough attention; secondly, when the domestic used car market has not yet reached a real outbreak, the market conditions It is also confusing.
The OEMs also have some brand certifications for used cars (such as BMW's pre-owned used cars), but they have always been in an embarrassing position. Since 2014, vehicle manufacturers and dealer groups have been making frequent efforts in second-hand car e-commerce. In April, a large group of companies invented the second-hand car joint venture with Easy Auto and Youxin Pai. In August, Ali announced that it would cooperate with Guanghui Auto to operate second-hand vehicles. Car trading platform, in October, SAIC's automotive e-commerce platform Chexiang.com launched a used car auction platform - car enjoy photography.
For vehicle manufacturers and distributors, as the domestic used car market enters a rapid development stage, the used car business will become a very important revenue growth point for them in the future. At the same time, used car sales will also promote and drive new car business, so this The establishment of e-commerce platforms by the two types of enterprises is just able to take advantage of current development opportunities to advance the development of used car businesses.
The EnfoDesk Analysys think tank has studied and concluded that in 2014, the huge, Guanghui, and SAIC to enter second-hand car e-commerce is just a beginning, and vehicle manufacturers and distributor groups will build used cars in cooperation or self-built ways in the next few years. The business platform, using its offline resource advantages for rapid expansion and layout, the used car O2O model will no longer be exclusive to Internet companies.
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