Dongfeng Cummins set up engine R&D center talent localization into core

On August 8, the East Asia R&D Center, a joint venture between Dongfeng Motor and Cummins, officially opened in Wuhan. This milestone marks a significant shift in the collaboration between the two companies, moving from product manufacturing to joint research and development. As the first Sino-foreign joint R&D center in China’s engine industry, it represents a major step forward in technological cooperation. The center is led by a Chinese general manager, highlighting the growing role of local leadership in this strategic partnership. On the same day, Dr. John Wall, Cummins’ Global Vice President, congratulated Lin Weixi, the first Chinese global vice president at Cummins. The first product developed by the Dongfeng-Cummins Joint Venture Technology Center is a 13-liter fully electronic heavy-duty diesel engine designed to meet the upcoming emission standards in Europe and America, such as the U.S. EPA 2010 and Euro V. This innovation is expected to enhance the competitiveness of Dongfeng’s heavy commercial vehicles. In the future, Dongfeng Cummins will tailor export and overseas production strategies based on the specific needs of international markets. The collaboration between Dongfeng and Cummins in high-power engines has further complicated the already slowing Dongfeng Renault commercial vehicle project. This aligns with Cummins' long-term strategy in the Chinese market, where it has partnered with Shaanxi Automobile Group and Beiqi Foton, while deepening its relationship with Dongfeng. Cummins is increasingly becoming the key player in China's commercial vehicle sector. Cummins' success in the Chinese market is closely tied to several prominent Chinese individuals, reflecting the effectiveness of its localization strategy. One such figure is Dr. Lin Weiyi, who, despite being nearly 90 years old, still resides in Columbus, Indiana, where Cummins’ headquarters is located. He remains deeply involved in the company’s operations in China. Hua Qiang, Cummins’ Global Vice President, often seeks Lin Weiyi’s advice on the development of the Chinese market. Over three decades of operation in China, few realize that Lin Weijun, an early graduate of Tsinghua University, played a crucial role in helping Cummins establish itself in the region. Lin Weizhen, born in 1917, graduated from Tsinghua University’s Department of Mechanical Engineering in 1939 and worked in various research institutions before joining Cummins in 1968 as a senior technical consultant. In 1973, he was appointed as Vice President in charge of R&D, and during this time, Cummins began leveraging his insights into the Chinese market. Through his connections and expertise, Cummins quickly expanded its presence in China. By 1981, the company started licensing engine production in China, and in 1995, it established its first Chinese joint venture. Today, Cummins operates over 20 institutions in China, including nine joint ventures, with eight of its 14 engine families produced locally. Another key figure in this story is Sun Xiaobo, the current General Manager of the East Asia R&D Center. Joining Cummins in 2004, Sun was previously the Director of Global Technology Planning and was seen as a rising star in the company after Lin Weiyi. With a doctorate from the University of Michigan and extensive experience in R&D, Sun has contributed to the development of world-class automotive models and engines, many of which are entirely owned by Chinese companies. Sun also worked as a chief scientist at Inco, focusing on alternative fuel technologies. His involvement in the BMW Brilliance project further highlights his strategic importance. Cummins’ strong growth in China is attributed to its commitment to local talent, with nine out of 13 top executives in East Asia being Chinese. This approach sets Cummins apart from other multinational companies in China, which often favor executives from overseas backgrounds. Cummins’ decision to promote Chinese leaders stems from the early contributions of pioneers like Lin Weiyi, who helped the company navigate the complexities of the Chinese market. According to insiders, Chinese executives play a vital role in bridging communication gaps and understanding local policies and partner expectations. Their strategic input and frontline engagement have been critical to Cummins’ success in China. As the company continues to expand, its focus on local leadership remains a key driver of its rapid growth.

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