In 2007, the Haig Bus marked a significant milestone in its history, showcasing its growth and achievements. Hager's successful rollover test meeting European safety standards demonstrated its advanced manufacturing capabilities. The strategic partnership with Scania from Sweden reshaped China’s high-end bus market landscape. Hager was awarded the Best Safety Equipment Award for four consecutive years and released the first "Safety White Paper" in China's bus industry, establishing safety as a core identity of its products. Additionally, Hager secured a major order to export 1,000 buses to Russia, strengthening Sino-Russian ties and elevating the brand's global reputation.
The year 2007 also saw impressive sales performance. Hager sold 16,090 buses, generating revenue of 4.667 billion yuan—showing growth of 20.57% and 33.16%, respectively. More impressively, Hager achieved a remarkable 152% increase in exports, reaching 2,842 units, with export value rising by 129% to 1.27 billion yuan. This success positioned Hager as a key player in China’s global bus market.
One of the most notable developments was the launch of the Scania Hager A90 luxury bus. In March 2007, Suzhou Jinlong partnered with Scania, a leading European commercial vehicle manufacturer, to introduce this premium model. This collaboration was more than just product expansion—it was a strategic move to elevate Hager’s overall quality and technological standards. It marked a critical step in improving R&D, management, and brand influence.
Hager's pursuit of excellence has always been central to its strategy. Years earlier, the company sought international partners to raise its technical and brand standards. After careful selection and extensive negotiations, Suzhou Jinlong formed a deep partnership with Scania, which recognized Hager’s potential and commitment. This alliance allowed Hager to integrate advanced global technologies into its design and production, enhancing its competitive edge.
The development of the A90 involved joint efforts between Chinese and Swiss engineers, who worked together to meet international market demands. This collaboration helped Hager improve its design capabilities, adopting modern concepts and creating stylish interiors. The success of the A90 project laid a strong foundation for future technological upgrades.
Hager’s brand reputation grew significantly during this period. In 2007, it was named a “China Famous Brand,†signaling its rise from a product-focused company to a comprehensive brand with strong technology and marketing capabilities. Hager also emphasized brand building through real-world demonstrations, such as the successful rollover test on a 12-meter bus, achieving a 41.2-degree roll angle—far exceeding the international standard of 35 degrees.
Hager actively participated in large-scale events like the Doha Asian Games, the Beijing Olympic test events, and the Golden Rooster Film Festival. These experiences boosted its brand visibility and established it as a reliable choice for international events. At the BAAV Motor Show, Hager won multiple awards, including “Best Coach Manufacturer of the Year†and “Best Safety Equipment of the Year.†The release of the “Safety White Paper†further reinforced its safety-centric brand image and corporate responsibility.
Internationally, Hager expanded rapidly, entering over 50 countries, including Russia, Egypt, and Qatar. Its buses passed EU EEC, GCC, and Russian GOST certifications, proving their quality and reliability. A landmark deal in 2007 saw Hager secure a $40 million contract to export 1,000 buses to Russia, becoming the largest single order for a Chinese bus manufacturer in that market.
Hager’s global reach continued to grow, with successful operations in Africa and the Middle East. The company invested heavily in international networks, ensuring efficient service and support. Its logo and brand were registered in 48 countries, and it was recognized as a national automobile export base enterprise.
Hager also focused on internal process improvements, streamlining supply chain operations and enhancing efficiency. The company prioritized standardization, technology upgrades, and employee development, making it a top employer in the industry. Infrastructure projects, including the completion of the second phase of the Suzhou Jinlong Industrial Park, significantly increased production capacity and improved facilities.
Overall, 2007 was a transformative year for Hager, marking its emergence as a globally recognized brand and setting the stage for future growth and innovation.
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