Yunnei Power Distribution 2016 Marketing Challenges

When winter comes to spring, the new year slowly opens in the sunshine of early spring. In order to firmly grasp the market opportunities in 2016, in-vehicle and non-road segments will further promote Yunnei's strategic marketing strategy and achieve its 2016 sales target. Recently, Yunnei Power Marketing and customer service companies held 2016 New Year's work conferences respectively. The new year's marketing work is planned and deployed.


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In the marketing company work meeting, Chairman Yang Bo emphasized after listening to the work reports of the regional managers: 2016 marketing work must firmly seize the main line of “lean marketing”, clarify the market battle train of thought, and use the advancing with the times Ideas and marketing ideas help boost marketing efforts to a higher level. The leaders of the marketing company made in-depth summaries of the problems and deficiencies in the market work, and exchanged and shared their valuable market experience. They carefully planned for the market and played a good battle in 2016.

Apart from the meeting, the marketing company organized a competition contest for marketing knowledge. Participants responded enthusiastically and answered with a lively atmosphere. In the proposed call for exchanges, various aspects of market improvement, management, and service enhancement were expressed. We actively put forward more than 30 suggestions and provided advice and suggestions for the implementation of "lean marketing."

At the same time, Yunnei’s non-road segment sales in 2016 were fully planned and arranged at the work conference held by the customer service company. Chairman Yang Bo said in his speech entitled "Fighting the Blazing War in the Forefront": "After a few years of restructuring and adjustment, the price/performance ratio of Yunnei's dynamic products has been greatly improved, especially in the non-road segment. Focusing on the main line of 'Full Value Chain Value-Added Lean Management', during the 'Thirteenth Five-Year Plan' period, the company must firmly seize the non-road three-phase market opportunities and fully fight the company's 2016 non-road marketing targets.

Since New Year's Day 2016, with OEMs preparing for the traditional peak season after the Spring Festival, the demand for OEMs has increased rapidly. Yunnei Power has received large orders from major OEMs and the installed capacity of its products has also increased. . As the saying goes, a good start is half the battle for success. Yunnei Power will chase after victory and overcome difficulties, creating a new situation in Yunnei's dynamic lean marketing.

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