With the rapid growth of China's modern logistics industry, the commercial vehicle sector has seen significant market opportunities. However, this growth also brings higher expectations from users, making it crucial for manufacturers to develop vehicles that meet the evolving demands of modern logistics. Recently, industry experts discussed the results of the "2007 China Merchants Satisfaction Survey on Commercial Vehicles," shedding light on key challenges and expectations in the sector.
Dai Dingyi, vice president of the China Federation of Logistics and Purchasing, highlighted seven major issues identified through the survey. First, many Chinese logistics companies operate on a small scale, with most having only around 120 commercial vehicles in their fleets. Only 1.6% of companies have over 500 vehicles, indicating a lack of large-scale operations.
Second, the logistics industry lacks professional specialization. While 83% of surveyed companies offer multiple transportation services, only 9.6% focus on specialized areas like port, container, or hazardous material transport. This suggests that there is a clear demand for more tailored equipment in these niches.
Third, user access to product information is limited. Most buyers rely on media, articles, or peer recommendations, but few receive direct support from manufacturers. As a result, purchasing decisions are often random, leading to dissatisfaction after purchase.
Fourth, safety concerns remain high, especially regarding axle failures caused by overloading. Dai emphasized the need for better collaboration between manufacturers and users to improve safety awareness and prevent accidents.
Fifth, maintenance services for logistics vehicles are often inadequate. Many companies maintain their own repair facilities, but individual drivers tend to seek informal solutions. In contrast, Volvo’s structured service model—such as scheduled maintenance and professional technicians—offers a valuable example for others to follow.
Sixth, current regulations restrict the use of urban logistics vehicles, limiting their flexibility. Many companies modify passenger cars for delivery, but this approach is inefficient. There is a growing call for dedicated urban logistics vehicles that can operate freely within cities.
Lastly, communication between users and manufacturers is weak. Small-scale logistics companies struggle to influence product design due to limited bargaining power. This disconnect hinders innovation and development in the industry.
Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, stressed that user feedback plays a critical role in shaping commercial vehicle development. He outlined three key directions: increasing specialization, enhancing technological content, and focusing on energy efficiency and environmental protection.
From the user perspective, Mian Mian, a logistics company executive, expressed the need for more customized vehicle designs. He pointed out common issues such as high floors and underutilized cargo space, calling for smaller, more efficient, and self-loading vehicles.
He also noted that most manufacturers still rely on pre-designed models rather than tailoring vehicles to specific needs. With the industry evolving, he hopes for greater investment in advanced technologies and improved service models inspired by the automotive sector.
In conclusion, the logistics commercial vehicle industry stands at a crossroads. Addressing these challenges and aligning with user needs will be essential for sustainable growth and long-term success.
Jiangsu Huayu Electric Co., Ltd , https://www.huayutransformer.com