Wuling Motors Launches Olympic Games "Gold Service" Spring Gifts

A few days ago, it was revealed by SAIC-GM-Wuling that from March 21st to April 10th, the company will launch a spring service campaign titled “Gold Service, Relief Entrusted.” This initiative aims to provide customers with more tangible benefits and further strengthen the brand image of Wuling Automobile. The event is designed to show appreciation for loyal customers while reinforcing the company’s commitment to quality service. This spring service activity marks a continuation of Wuling’s ongoing efforts to improve customer experience. Previously, they launched the “Professional Services, Trusted Delivery” series during the Olympic Year, and now this new campaign builds on that success. Over the past year, Wuling has been closely associated with the “Gold Medal” theme, even forming a strategic partnership with the Chinese national weightlifting team, which has captured public attention ahead of the Beijing Olympics. In 2023, Wuling achieved a sales record of 520,000 units, securing the top spot in the mini-vehicle market. According to sources from the SAIC-GM-Wuling Marketing Department, the event will feature various customer-friendly activities. These include free vehicle inspections, lucky fortune cards, and special gifts for owners of B-series engine Wuling vehicles. During the event, users can take advantage of free checks on brake fluid, coolant, windshield washer fluid, and battery electrolyte levels, as well as tire, filter, and engine maintenance. They’ll also receive a lucky postage card, giving them a chance to win a spot on CCTV-2’s “Shopping Street” program or participate in a lucky draw. Additionally, those who bring their B-series Wuling vehicles in for service will be rewarded with a car wash kit. Wuling has long been known among consumers for its practical, durable vehicles and professional service. At the start of the year, SAIC-GM-Wuling gained widespread recognition with its “Wulings of the Wuling Club” campaign, which focused on family-oriented marketing and personalized services, earning praise from both customers and industry experts. Currently, Wuling holds a 43% share of the domestic mini-commercial vehicle market. Its sales and service network extends to over 20% of county-level areas, and the deepening of this infrastructure has significantly improved customer service. With an ambitious sales target of 620,000 units for the Olympic Year, SAIC-GM-Wuling is demonstrating confidence in its strong position within the mini-vehicle segment.

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