The debate surrounding China's auto brands has long been a topic of discussion. While opinions vary, one fact remains undeniable: the current state of China's self-owned car brands, particularly in the passenger vehicle segment, is still relatively weak. Although these brands began to rise gradually from 2005 and achieved some level of success, rapid growth has not yet addressed the deep-seated imbalances in their development. Today, when people think of Chinese self-brands, names like Chery and Geely often come to mind. These companies have built their brands at an impressive pace and now rank among the "Top 10 in China." However, the traditional powerhouses—FAW, SAIC, and Dongfeng—are still seen as the "mainstream" players in the industry. Yet, when it comes to self-branded cars, only the old faces like Hongqi and Xiali are commonly recognized.
FAW Group’s General Manager, Yan Yanfeng, emphasized that “A country without a nuclear force cannot be considered a major power; similarly, a country without an independent automotive industry cannot achieve comprehensive industrial development.†He added, “China, with its huge potential in the automotive market, must build a dominant autonomous auto industry system to become a true industrial modernized power. The development of independent brands is the flag and soul of FAW, carrying deep cultural significance. Hongqi symbolizes the dedication and dreams of generations of FAW employees. We believe we can make it bigger and stronger.â€
He also mentioned, “Developing independent models requires patience—20 years of effort.†During the 11th Five-Year Plan, FAW aimed for full autonomy in Class B sedans and second-rate or higher autonomous sedans, while truck products would reach the top globally. After the plan, a complete autonomous system for trucks and mid-range cars would be established.
Dongfeng Motor’s General Manager, Xu Feng, stated, “Developing independent brands has always been our goal. Building a company that is independently developed in an open market is one of our core strategies.†In 2006, Dongfeng focused on enhancing innovation and accelerating brand building by improving R&D systems and leveraging resources from joint ventures. They aimed to maintain leadership in commercial vehicles and develop new passenger car models to improve market positioning.
Former Dongfeng General Manager Miao Wei noted, “There is still a long way to go for China’s auto industry to truly establish its own brands. It will take several generations and decades of hard work to make a difference.â€
SAIC President Chen Hong said, “Independent brands are crucial for sustainable development. They are the foundation of our innovation system and key to becoming a major automobile group with core competitiveness. Our approach starts from a high base, using international experience and technology to build a differentiated competitive strategy, focusing on integration and cost advantages. This year, SAIC’s first mid-to-high-class sedan will be launched, and we aim to expand our product range and begin exporting to Europe next year.â€
The three major groups—FAW, SAIC, and Dongfeng—face intense pressure. Once dominating over 60% of the domestic market, they now struggle to keep up with the growing number of self-branded competitors. In 2005, the “Big Three†accounted for 45.7% of total car sales, but most of their products were joint-venture brands. Their own-brand sedans, like Xiali and Hongqi, represented only a small fraction of the market.
Meanwhile, companies like Chery, Geely, and BYD have made significant strides. At the 2005 Shanghai Auto Show, Chery unveiled five new models and six self-developed engines, showcasing China’s growing capabilities. Other companies such as JAC, Geely, and Lifan also introduced concept cars, signaling a shift toward independent innovation.
FAW, SAIC, and Dongfeng have begun to push forward with their own brand initiatives. FAW plans to launch the C301 sedan this year and aims for 50% of its sales to come from self-branded models by 2010. SAIC is investing heavily in its own brand, planning to produce 600,000 self-branded vehicles by 2010. Dongfeng, too, is accelerating its mid-size car development, though details remain limited.
Despite progress, the road ahead for China’s self-branded cars remains challenging. While the industry is evolving rapidly, the path to widespread acceptance and global recognition is still long. The future of independent brands depends on sustained investment, innovation, and a clear strategic vision.
Low-density polyethylene (LDPE) is a thermoplastic made from the monomer ethylene. It was the first grade of polyethylene, produced in 1933 by Imperial Chemical Industries (ICI) using a high pressure process via free radical polymerization. Its manufacture employs the same method today. Low Density Polyethylene (LDPE): It`s the industry workhorse. Used in applications as diverse as liners and food storage bags to shrink and collation films. Offering options for flexible packaging, caps and closures, plastic toys.
Ldpe Resin,Low Density Polyethylene,Low Density Polyethylene Plastic,Film Grade Ldpe
Jiangsu Zijun International Trade Co., Ltd. , https://www.zijunplastic.com